What did Pakistanis search for online in 2018? Mostly sports, Google says!
One of the top Google searches in Pakistan this year were sports-related, according to the search engine itself.
Sports is a largely untapped market in Pakistan’s digital realm and this belief has just been lent further credence by Google’s top trends in Pakistan for 2018.
With a dearth of specialized content on local portals, sports fans in Pakistan often find themselves furiously foraging search engines for content that could tickle their fancy.
It means that sports events such as the Asia Cup, the PSL and the FIFA World Cup had huge Google searches from Pakistan.
Let’s list down of the trends that serve our purpose.
- ‘Pakistan vs India’For a Pakistan-India cricket match to crack any Pakistan-related listicle is no surprise at all. The audiences were so glued to the match that they had run Google queries as well for the score.
The state sports channel retains exclusive rights for many sporting events and it gets searched a lot by Pakistani internet users for the latest sports updates.
‘Brisbane Asia Cup’
This is one of those searches that make little sense because most of the people searched far more for this Asia-cup than other sports. This much is evident that it is a sports-related keyword.
The third edition of Pakistan’s beloved T20 league features top on the list as well. Since people loved this league and its teams so it has been a searchable event for a bigger chunk of time than its competition.
‘Pakistan vs Australia’
Australia is still blockbuster on the basis of their legacy. It’s no surprise then that the primary keyword for their tour of Pakistan was the third most searched term on Google in Pakistan. “Pakistan vs Australia” features on Google’s Top 10 Pakistani trends for 2018.
‘Fifa World Cup’
The biggest sporting event of the year — and quite possibly ever — was the second most searched term by Pakistanis in 2018. Pakistan’s sporting landscape is dominated by cricket. But the football world cup’s entry at number two.
- ‘Pakistan vs New Zealand’The top Pakistan trend on Google of 2018 could leave some scratching their heads but then there is a perfect reason why it is how it is. The reason why “Pakistan vs New Zealand” was the most Googled term in Pakistan this year is solely due to the volume of their clashes.